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KENT STATE UNIVERSITY STUDENTS’ PERCEPTION AND KNOWLEDGE REGARDING ORGANIC FOOD

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2016, MS, Kent State University, College of Education, Health and Human Services / School of Health Sciences.
The purpose of this study was to describe the characteristics of organic food buyers among college students (N = 980). This study also examined perception and knowledge between organic food purchasers and non-purchasers. An anonymous electronic survey was distributed through the university’s email system. The email invitation to participate was sent to 8,927 university students. The survey consisted of five sections designed to investigate: (a) demographics, (b) purchasing, (c) availability, (d) perception, (e) knowledge. There were significant between buyers and non-buyers of organic food as buyers had a higher mean knowledge of organic food than non-buyers. Chi-square and t-tests were used to run significances between buyers and non-buyers to examine perception, knowledge, and demographics. Results also indicated that as both groups perceive organic food as healthier and nutritionally superior to organic food, barriers stand in the way of purchasing such as cost. There was no significant knowledge difference between buyers and non-buyers. Data showed the most significant reasons buyers do purchase organic food is due to being health conscious (76%) and also for nutritional quality (64%). Results indicated that both groups cited websites as the highest used resource to learn about organic food. Results also indicated that gender did not have an effect on purchasing organic food but class ranking did have a significant effect. Data also showed significance between ethnicity and purchasing organic food.
Eun-Jeong (Angie) Ha (Advisor)
Karen Gordon (Committee Member)
Jamie Matthews (Committee Member)
89 p.

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Citations

  • Zawahri Krasuna, S. M. (2016). KENT STATE UNIVERSITY STUDENTS’ PERCEPTION AND KNOWLEDGE REGARDING ORGANIC FOOD [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461075988

    APA Style (7th edition)

  • Zawahri Krasuna, Sereen. KENT STATE UNIVERSITY STUDENTS’ PERCEPTION AND KNOWLEDGE REGARDING ORGANIC FOOD. 2016. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1461075988.

    MLA Style (8th edition)

  • Zawahri Krasuna, Sereen. "KENT STATE UNIVERSITY STUDENTS’ PERCEPTION AND KNOWLEDGE REGARDING ORGANIC FOOD." Master's thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461075988

    Chicago Manual of Style (17th edition)