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Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers

Rossi, Alison
http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657

Abstract Details

2016, MA, Kent State University, College of the Arts / School of Art.
As readership of fashion blogs has increased, so too has their influence on ordinary people, or so one would believe. The objective of this research is to gain a better understanding of the perceived influence of fashion bloggers through examination of several industry-recognized “influential blogs” and a survey of blog reader’s perception of influence. This study seeks to identify the key elements of blog content that fashion bloggers must possess at a minimum to have any significant degree of influence on their readers. Four key elements have been identified as fundamental to having and sustaining influence among blog readers, in general; (1) Trustworthiness (2) Expertise (3) Personal Relevance and (4) Authenticity. A survey of 159 fashion students at Kent State University’s Fashion School was conducted to gain further insight into the fashion blog readers’ perceptions of influence in the context of these four key elements. The presence (or absence) of the four elements do appear to positively (or negatively) impact influence on a typical fashion blog reader or subscriber. The essential findings from the survey demonstrate that a blog’s influence remains linked to readers’ perceptions, particularly in the context of these four elements, and may well be evaluated and ranked on such key elements. This study also found that fashion bloggers are progressively more influential as a result of the interactive elements of prevailing social media platforms and the proliferation of digital technology, which tend to increase electronic word-of-mouth and further contribute to the fashion blogger’s level of influence. The practical implications are clear for fashion bloggers and personal style bloggers who strive to have any degree of influence on readers and subscribers to their blogs, as well as those who seek to attract and sustain an audience as a successful business model within the increasingly competitive world of fashion blogs.
Kim Hahn, Dr. (Advisor)
116 p.
Entrepreneurship; Marketing; Mass Communications; Mass Media; Personal Relationships
fashion bloggers; fashion; fashion blog; blogging; influence; key elements of influence; blogosphere; trustworthiness; expertise; authenticity; personal relevance

Recommended Citations

Citations

  • Rossi, A. (2016). Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657

    APA Style (7th edition)

  • Rossi, Alison. Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers. 2016. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657.

    MLA Style (8th edition)

  • Rossi, Alison. "Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers." Master's thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469485657

    Chicago Manual of Style (17th edition)

kent1469485657
1,770
© 2016, some rights reserved.Creative Commons License Key Elements for Sustaining and Enhancing Influence for Fashion Bloggers by Alison Rossi is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Kent State University and OhioLINK.