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HOW DO COUPLES MAKE DECISIONS ABOUT THEIR SUSTAINABLE CONSUMPTION CHOICES?

Ingersoll, Madeline Ruth
http://rave.ohiolink.edu/etdc/view?acc_num=kent1469822962

Abstract Details

2016, MA, Kent State University, College of the Arts / School of Art.
This research sought to explore the influences and motives that lead to behavioral changes toward sustainable consumption in married couples. Understanding how different influences and motives affect couples,’ consumption can help provide more successful methods to promote behavior towards sustainable consumption. For the purpose of the study, a qualitative method using semi-structured interviews were used to explore individual's sustainable consumption behaviors further. A total of six couples (12 individual participants) provided in-depth qualitative information regarding their sustainable consumption and behavioral patterns and/or changes. Five major themes that were emerged from the interviews include: 1) Meaning of sustainable consumption to consumers and their lack of confidence in their knowledge, 2) shopping decisions regarding sustainable consumption, 3) life events that encouraged or hindered one’s views towards sustainable consumption, 4) motivations gained by choosing to consume sustainable, and 5) product life cycle phases involved in sustainable consumption. Some of the major themes included sub-themes that further explained the participant’s motivations and influences towards sustainable consumption. The study found there to be a lack of confidence in the participants’ articulation of the topic of sustainable consumption at first, but as the interviews progressed, participants’ written and verbal communication indicated that the couples knew more about sustainability and/or sustainable consumption than they articulated. The implications suggest that the industry should use the information in the study to develop more effective marketing strategies to educate their consumers on sustainable consumption.
Jihyun Kim (Advisor)
Gargi Bhaduri (Advisor)
Kelly Tuner (Committee Member)
81 p.
Sustainability

Recommended Citations

Citations

  • Ingersoll, M. R. (2016). HOW DO COUPLES MAKE DECISIONS ABOUT THEIR SUSTAINABLE CONSUMPTION CHOICES? [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469822962

    APA Style (7th edition)

  • Ingersoll, Madeline. HOW DO COUPLES MAKE DECISIONS ABOUT THEIR SUSTAINABLE CONSUMPTION CHOICES? 2016. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1469822962.

    MLA Style (8th edition)

  • Ingersoll, Madeline. "HOW DO COUPLES MAKE DECISIONS ABOUT THEIR SUSTAINABLE CONSUMPTION CHOICES?" Master's thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469822962

    Chicago Manual of Style (17th edition)

kent1469822962
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© 2016, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.