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User-Centered Approach for Takeout Packaging Design

Choknitivet, Tipsaran
http://rave.ohiolink.edu/etdc/view?acc_num=kent147982985980405

Abstract Details

2016, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
Competition of grocery store prepared meals has become more intense in the market today. According to The NPD Group’s ongoing foodservice market research, over 40 percent of the U.S. population purchases prepared foods from grocery stores, and consumers rate visits to grocery stores higher than traditional quick service restaurants on variety and healthy options. However, Packaging Matters, the signature consumer research study in 2015, collects data about the role of packaging in product satisfaction. The results show that only 7 percent are completely satisfied with takeout packaging today. Secondary research suggests that there is greater demand for creativity and innovation and to improve a takeout packaging of prepared foods at a grocery store to increase consumer satisfaction and drive purchase intents. This thesis determines needs and desires of consumers in their grocery store takeout packaging experience, and develops packaging prototypes and recommendations for designers and product developers based on those findings. Secondary research included a literature review of topics. Later on, primary research began with online surveys to gather the user preferences, attitudes, opinions and behaviors focusing on takeout consumers who are the ages of twenty to fifty-five, and then moved on to observations in the field. The results from online surveys and observations provided valuable input to identify takeout consumer needs, their hierarchy and priorities to the prototyping phase. Prototype testing was used to guide the final design solution. According to the findings gathered through online surveys, observations and prototype testing, this research reveals aspects of innovative takeout packaging concepts that rethink what takeout package should be. This study explores concepts such as multi-purpose functions and creative artistic designs to highlight ways takeout packaging can enhance the overall consumer experience through creative and forward thinking. This may in turn improve the total quality of the grocery store takeout packaging experience.
David Middleton, MFA (Advisor)
David Robins, Ph.D. (Committee Member)
Jessica Barness, MFA (Committee Member)
92 p.
Design; Packaging

Recommended Citations

Citations

  • Choknitivet, T. (2016). User-Centered Approach for Takeout Packaging Design [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent147982985980405

    APA Style (7th edition)

  • Choknitivet, Tipsaran. User-Centered Approach for Takeout Packaging Design. 2016. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent147982985980405.

    MLA Style (8th edition)

  • Choknitivet, Tipsaran. "User-Centered Approach for Takeout Packaging Design." Master's thesis, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent147982985980405

    Chicago Manual of Style (17th edition)

kent147982985980405
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© 2016, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.