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Sagnuk Lee_Thesis_ Final version 2.pdf (1.13 MB)

ETD Abstract Container

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A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention.

Lee, Sanguk
http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982

Abstract Details

2017, MA, Kent State University, College of Communication and Information / School of Communication Studies.
This study examined how culturally-designed health messages, particularly individualism and collectivism, influence various perceptions of individuals from different culture in the context of smoking cessation. The overall findings indicate that people perceive the same message differently depending on their countries or cultural orientation. Specifically, American participants reported a greater level of threat and had more positive attitudes toward the messages than Korean participants, whereas Korean participants expressed greater intention of joining the suggested smoking cessation programs than American participants. Moreover, individualistic group of people perceived less threat, self-efficacy, and had more negative attitude toward the messages than the collectivistic group. Other additional findings addressed the importance of understanding the cultural influence on fear appeals.
Nichole Egbert, Ph.D. (Advisor)
Catherine Goodall, Ph.D. (Committee Member)
Jihyun Kim, Ph.D. (Committee Member)
99 p.
Communication; Health
Culturally-tailored health messages; EPPM; Fear Appeals; Individualism-Collectivism; Smoking

Recommended Citations

Citations

  • Lee, S. (2017). A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention. [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982

    APA Style (7th edition)

  • Lee, Sanguk. A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention. 2017. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982.

    MLA Style (8th edition)

  • Lee, Sanguk. "A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention." Master's thesis, Kent State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982

    Chicago Manual of Style (17th edition)

kent1500660989364982
822
© 2017, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.