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Evaluating the Impact of Travel Motivations, Sensation Seeking, Destination Perceived Risk on Consumer Choice

Zheng, Siwei, Zheng
http://rave.ohiolink.edu/etdc/view?acc_num=kent1522658096596173

Abstract Details

2018, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
The purpose of this research was to evaluate US college students’ travel decisions to proximate Canada, Cuba or Mexico according to their travel motivations, sensation seeking behavior and perceived risk of the specific destination. The premise of the study was that travelers with certain sensation seeking personality traits have different motivations, which impacted their considerations to visit different destinations. Travelers would evaluate the destinations’ characteristics and develop certain risk perceptions. When travelers made a decision to visit a destination, it was assumed that they would select different risk-reduction strategies. Data were collected from undergraduate students at Kent State during December 2016. Participants were asked to complete an online survey. One-way ANOVA and Chi-square statistical analysis were conducted, and the results revealed that traveler’s destination choice was significantly associate with their sensation seeking level and travel motivation. And their destination choice would lead to the action of risk reduction. Risk was also proved as a negative factor in the case of tourism based on the destination choice for both male and female. It is suggested that tourist destinations should address issues that cause travel destination risk and tourism operators should offer low-risky products to attract more visitors.
Aviad Israeli (Committee Member)
Andrew Lepp (Committee Member)
Ning-Kuang Chuang (Committee Member)
Health Care Management; Personality; Recreation

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Citations

  • Zheng, Zheng, S. (2018). Evaluating the Impact of Travel Motivations, Sensation Seeking, Destination Perceived Risk on Consumer Choice [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1522658096596173

    APA Style (7th edition)

  • Zheng, Zheng, Siwei. Evaluating the Impact of Travel Motivations, Sensation Seeking, Destination Perceived Risk on Consumer Choice. 2018. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1522658096596173.

    MLA Style (8th edition)

  • Zheng, Zheng, Siwei. "Evaluating the Impact of Travel Motivations, Sensation Seeking, Destination Perceived Risk on Consumer Choice." Master's thesis, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1522658096596173

    Chicago Manual of Style (17th edition)

kent1522658096596173
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© 2018, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.