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Zachary Miller - Consumer Conscious.pdf (1.88 MB)

ETD Abstract Container

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Consumer Conscious: Linking Practices Within Consumer Culture and Personal Identity

Miller, Zachary
http://orcid.org/0000-0002-9493-2364
http://rave.ohiolink.edu/etdc/view?acc_num=kent1524486964211054

Abstract Details

2018, MA, Kent State University, College of the Arts / School of Art.
Mechanisms of control throughout organized society (whether they be conscious or unconscious) serve to organize and categorize everything from thoughts to products. These mechanisms of control are simply a byproduct and a necessity of a modern democratic society. Due to increased mechanization, diversification, and demand there are too many products for one individual to test and evaluate to come to a sound decision. In order to better navigate the infinite amount of products at our disposal, we, as members of a consumer society, render a reasonable amount of our freedom of choice to corporate entities. A consumption based society allows personal identity to be crafted through brand association. Layers of branding are used to distance individual products from their parent companies. This distancing allows for moral ambiguity among corporate entities. Public opinion can sway this moral compass but profit is always the main goal. The works within “Consumer Conscious” remove this distance, providing a new perspective for us as consumers to play the game that we are locked in to.
Ebanks Davin (Advisor)
28 p.
Design; Fine Arts; Social Research
consumer culture; identity; crafted identity; corporate design; marketing; consumer identity; design; mass communication; social research; corporate image; glass; glass sculpture

Recommended Citations

Citations

  • Miller, Z. (2018). Consumer Conscious: Linking Practices Within Consumer Culture and Personal Identity [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1524486964211054

    APA Style (7th edition)

  • Miller, Zachary. Consumer Conscious: Linking Practices Within Consumer Culture and Personal Identity. 2018. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1524486964211054.

    MLA Style (8th edition)

  • Miller, Zachary. "Consumer Conscious: Linking Practices Within Consumer Culture and Personal Identity." Master's thesis, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1524486964211054

    Chicago Manual of Style (17th edition)

kent1524486964211054
377
© 2018, some rights reserved.Creative Commons License Consumer Conscious: Linking Practices Within Consumer Culture and Personal Identity by Zachary Miller is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Kent State University and OhioLINK.