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Curbing Excessive Pornography Consumption Using Traditional, Relationship, and Religious Identity-Based Extended Parallel Process Model Messages

Murniadi, Krishnamurti, Murniadi
http://orcid.org/0000-0002-8530-469X
http://rave.ohiolink.edu/etdc/view?acc_num=kent153295926543633

Abstract Details

2018, PHD, Kent State University, College of Communication and Information / School of Communication Studies.
The advent of Internet technology allows many communication activities to move online. One of those activities includes pornography. Unfortunately, excessive consumption of pornography leads to detrimental effects. This study addresses the health issue of sexual compulsive and at-risk pornography consumption. Specifically, this study investigates what kind of persuasive messages would deter individuals from viewing pornography excessively. Fear appeals are popular tools to use in persuasive health messages. This type of appeal refers to a persuasive element that scares individuals through descriptions of negative effects that may happen if they do not comply with the recommendation within the message. Of all the fear appeal models, Witte’s (1992, 1998) Extended Parallel Process Model is the most theoretically extensive. However, the EPPM has its limitations. Health messages using the EPPM at times fail to create adequate levels of fear and/or efficacy. These failures are primarily due to: (a) presenting the wrong threat and (b) message failure in building self-efficacy among audience. Hence, this study introduces the concept of social threat within EPPM, which can be induced by making social identity more salient. Two social identities that are relevant in addressing the issue of pornography are religion and relationship status/role. This is because the dangers of excessive pornography consumption are some of the topics in religious and relationship messages. Using male Christian college students as samples, the result of this study suggested that: (a) in EPPM messages using health threat, perceived threat and perceived efficacy served as a lone predictor of behavioral intention, (b) when using social threats in EPPM messages, several outcomes were present. In relationship identity-based EPPM message, threat moderated identity importance and perceived efficacy was a lone predictor in creating behavioral intention. In faith identity-based EPPM message, identity importance, perceived threat, and perceived efficacy served as a lone predictor of behavioral intention.
Nichole Egbert (Committee Member)
Mei-Chen Lin (Committee Member)
Xueying Zhang (Committee Member)
Susan Roxburgh (Committee Member)
182 p.
Communication; Health
Health Promotion; Fear Appeals; Pornography; Identity; Intimate Relationship; Religious Messages

Recommended Citations

Citations

  • Murniadi, Murniadi, K. (2018). Curbing Excessive Pornography Consumption Using Traditional, Relationship, and Religious Identity-Based Extended Parallel Process Model Messages [Doctoral dissertation, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent153295926543633

    APA Style (7th edition)

  • Murniadi, Murniadi, Krishnamurti. Curbing Excessive Pornography Consumption Using Traditional, Relationship, and Religious Identity-Based Extended Parallel Process Model Messages. 2018. Kent State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent153295926543633.

    MLA Style (8th edition)

  • Murniadi, Murniadi, Krishnamurti. "Curbing Excessive Pornography Consumption Using Traditional, Relationship, and Religious Identity-Based Extended Parallel Process Model Messages." Doctoral dissertation, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent153295926543633

    Chicago Manual of Style (17th edition)

kent153295926543633
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This open access ETD is published by Kent State University and OhioLINK.