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Music + Design: Creating Holistic Multimodal Music Experiences

Abstract Details

2019, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
We are visual creatures that live in an increasingly interconnected culture. Devices and screens occupy our attention from the time we wake till the time we close our eyes at night. However, the way we take in our music has become the less visible as music has transitioned into being largely consumed digitally. This study explores how illustration can extend the aesthetic of a conceptual music project beyond the boundaries of sound. This study addresses how audiences emotionally respond to a multimodal music experience prototype. Using principles of emotional design, the prototype consisted of a sequential narrative, a motion design piece, and use of thematic continuation. The prototype collateral was integrated into the social media application, Instagram, and shown to participants, either before or after they listened to a music selection from a virtual artist. Participants chose a numerical value on a 9-point linear scale to indicate how they were feeling, after experiencing the proto-type, they would answer the question again and the emotional variance was recorded. The findings were that participants experienced higher values of emotion positively and negatively when provided design collateral against a control of participants who solely heard the music selection. Participants, who experienced the design collateral before hearing the music selection, experienced greater positive emotional response, while participants who saw design collateral after hearing the music selection experienced a larger variance of positive and negative emotional response.
Ken Visocky O'Grady (Advisor)
111 p.

Recommended Citations

Citations

  • Rhodes, M. (2019). Music + Design: Creating Holistic Multimodal Music Experiences [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486

    APA Style (7th edition)

  • Rhodes, Mahlon. Music + Design: Creating Holistic Multimodal Music Experiences. 2019. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486.

    MLA Style (8th edition)

  • Rhodes, Mahlon. "Music + Design: Creating Holistic Multimodal Music Experiences." Master's thesis, Kent State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486

    Chicago Manual of Style (17th edition)