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Creating Holistic Music Experiences Through Design FINAL.pdf (102.23 MB)
ETD Abstract Container
Abstract Header
Music + Design: Creating Holistic Multimodal Music Experiences
Author Info
Rhodes, Mahlon
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486
Abstract Details
Year and Degree
2019, MFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
Abstract
We are visual creatures that live in an increasingly interconnected culture. Devices and screens occupy our attention from the time we wake till the time we close our eyes at night. However, the way we take in our music has become the less visible as music has transitioned into being largely consumed digitally. This study explores how illustration can extend the aesthetic of a conceptual music project beyond the boundaries of sound. This study addresses how audiences emotionally respond to a multimodal music experience prototype. Using principles of emotional design, the prototype consisted of a sequential narrative, a motion design piece, and use of thematic continuation. The prototype collateral was integrated into the social media application, Instagram, and shown to participants, either before or after they listened to a music selection from a virtual artist. Participants chose a numerical value on a 9-point linear scale to indicate how they were feeling, after experiencing the proto-type, they would answer the question again and the emotional variance was recorded. The findings were that participants experienced higher values of emotion positively and negatively when provided design collateral against a control of participants who solely heard the music selection. Participants, who experienced the design collateral before hearing the music selection, experienced greater positive emotional response, while participants who saw design collateral after hearing the music selection experienced a larger variance of positive and negative emotional response.
Committee
Ken Visocky O'Grady (Advisor)
Pages
111 p.
Subject Headings
Design
;
Multimedia Communications
;
Music
Keywords
Comics, Emotional Design, Music, Visual Language, Multimodal
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Citations
Rhodes, M. (2019).
Music + Design: Creating Holistic Multimodal Music Experiences
[Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486
APA Style (7th edition)
Rhodes, Mahlon.
Music + Design: Creating Holistic Multimodal Music Experiences.
2019. Kent State University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486.
MLA Style (8th edition)
Rhodes, Mahlon. "Music + Design: Creating Holistic Multimodal Music Experiences." Master's thesis, Kent State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent157469738121486
Chicago Manual of Style (17th edition)
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Document number:
kent157469738121486
Download Count:
158
Copyright Info
© 2019, some rights reserved.
Music + Design: Creating Holistic Multimodal Music Experiences by Mahlon Rhodes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Kent State University and OhioLINK.