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THE CURATED ESTATE: A PRACTICE-BASED POP-UP STORE SOLUTION FOR LUXURY FASHION RETAIL INDUSTRY’S ISSUES WITH RACIAL DISCRIMINATION

Abstract Details

2021, MFIS, Kent State University, College of the Arts / School of Fashion.
The luxury fashion industry has had an extensively long history of racism against African Americans. Because luxury fashion has issues of racial discrimination while shopping and has used racially charged designs/ visual displays African Americans have not felt comfortable shopping luxury retail. The purpose of this study was to explore how black-owned businesses can change the narrative in luxury fashion. Within the study, the following question was explored: How can a luxury resale pop-up shop catered toward African American female shoppers address the racial discrimination issues in the luxury fashion industry? The researcher implemented a practice-based solution – through The Curated Estate pop-up shop. This study created a three-day live shopping experience curated and catered toward African American women which measured the success of the pop-up shop event through sales, consumer experience and social media interaction. This study found that black-owned businesses can serve as the connector between luxury fashion and African American women by amplifying their experiences by showcasing their value through visual inclusivity and interpersonal connectivity. This project created a scholarship to support Black students studying fashion at HBCUs. The Curated Estate serves as a catalyst for black-owned businesses looking to tackle racial issues and advocate for necessary change in the fashion industry.
Kim Hahn, Dr. (Advisor)
J Vick, Dr. (Advisor)
Tameka Ellington, Dr. (Committee Member)
Rhonda Hylton, Dr. (Committee Member)
Tasha Lewis, Dr. (Committee Member)
Krissi Riewe, MFA (Committee Member)
71 p.

Recommended Citations

Citations

  • Allen, N. J. (2021). THE CURATED ESTATE: A PRACTICE-BASED POP-UP STORE SOLUTION FOR LUXURY FASHION RETAIL INDUSTRY’S ISSUES WITH RACIAL DISCRIMINATION [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1620816314892002

    APA Style (7th edition)

  • Allen, Nia. THE CURATED ESTATE: A PRACTICE-BASED POP-UP STORE SOLUTION FOR LUXURY FASHION RETAIL INDUSTRY’S ISSUES WITH RACIAL DISCRIMINATION. 2021. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1620816314892002.

    MLA Style (8th edition)

  • Allen, Nia. "THE CURATED ESTATE: A PRACTICE-BASED POP-UP STORE SOLUTION FOR LUXURY FASHION RETAIL INDUSTRY’S ISSUES WITH RACIAL DISCRIMINATION." Master's thesis, Kent State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1620816314892002

    Chicago Manual of Style (17th edition)