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Haines_Thesis_Final_(4).pdf (712.11 KB)

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HUMOROUS JUDGMENT OF INCONGRUITY IN SHORT INTERNET VIDEOS

Haines, Zachary A
http://orcid.org/0000-0002-6798-6578
http://rave.ohiolink.edu/etdc/view?acc_num=kent1627070680501086

Abstract Details

2021, MA, Kent State University, College of Education, Health and Human Services / School of Health Sciences.
Humor is a useful communication tool. As we increasingly rely on technology, social media platforms have become vehicles for humorous content, often in the form of memes and short internet videos (referred to as SIVs for brevity; e.g., Vines; TikTok). The present investigation seeks to analyze how humor is generated in SIVs when they are referenced during an interactive communication task as well as the decision making processes that occur when evaluating material as humorous. There are a number of theoretical accounts attempting to understand what makes something funny. One theoretical perspective that may account for the humorous content of SIVs is that of incongruity. Incongruity theory proposes that humor arises from a contrast between an expectation and a perceived deviation from that expectation. Yet, very little research has focused on the decision making and cognitive implications of the humorous contrast that occurs when incongruity is created in internet mediums. This thesis intends to close this gap by implementing a computer mouse-tracking paradigm to evaluate how modifying the incongruous aspects of vocal and lexical content in popular SIVs (i.e., Vine; Tik Tok) impacts cognitive decisions about humor, humor ratings, and social liking. It is hypothesized that controlling for humor style preference, the more congruous (i.e. the greater it aligns with expectations) a short internet video becomes, the less humorous it will be perceived. It is also hypothesized that when humor decreases, this will impact (i.e., decrease) social liking and will impact how much cognitive effort is needed to process the incoming information.
Jennifer Roche, Dr. (Advisor)
Julia Huyck, Dr. (Committee Member)
Bruna Mussoi, Dr. (Committee Member)
56 p.
Cognitive Psychology; Communication; Linguistics
humor; liking; videos; quotation; allusion

Recommended Citations

Citations

  • Haines, Z. A. (2021). HUMOROUS JUDGMENT OF INCONGRUITY IN SHORT INTERNET VIDEOS [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1627070680501086

    APA Style (7th edition)

  • Haines, Zachary. HUMOROUS JUDGMENT OF INCONGRUITY IN SHORT INTERNET VIDEOS. 2021. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1627070680501086.

    MLA Style (8th edition)

  • Haines, Zachary. "HUMOROUS JUDGMENT OF INCONGRUITY IN SHORT INTERNET VIDEOS." Master's thesis, Kent State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1627070680501086

    Chicago Manual of Style (17th edition)

kent1627070680501086
333
© 2021, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.