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ksuhonors1335849462.pdf (211.37 KB)
ETD Abstract Container
Abstract Header
Ivy Summer Special Events Tentative Business Plan
Author Info
Lumpkin, Ivy Summer
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1335849462
Abstract Details
Year and Degree
2012, BA, Kent State University, College of Communication and Information / School of Communication Studies.
Abstract
The marketing, logistics, and business-related functions of the sole proprietorship Ivy Summer Special Events, to be launched in Colorado, is tied together by economic and market research. The tentative business plan is divided into eight parts: Executive Summary, Company Description, Products and Services, Industry and Research Economics, Marketing Plan, Financial Plan, and Growth Plan. These parts conclude the history and inspiration of the business, the way the organization is run, how the company creates a competitive edge amongst others in the event planning industry, and an exit strategy. The culture of the business is reinstated throughout and implemented in each function of the entrepreneurial venture.
Committee
Rozell Duncan (Advisor)
Subject Headings
Entrepreneurship
Keywords
Ivy
;
Ivy Summer
;
special events
;
entrepreneur
;
hospitality
;
event planning
;
business
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Citations
Lumpkin, I. S. (2012).
Ivy Summer Special Events Tentative Business Plan
[Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1335849462
APA Style (7th edition)
Lumpkin, Ivy.
Ivy Summer Special Events Tentative Business Plan.
2012. Kent State University, Undergraduate thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1335849462.
MLA Style (8th edition)
Lumpkin, Ivy. "Ivy Summer Special Events Tentative Business Plan." Undergraduate thesis, Kent State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1335849462
Chicago Manual of Style (17th edition)
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Document number:
ksuhonors1335849462
Download Count:
940
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.