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Wolf Thesis Final for ETD.pdf (1.52 MB)

ETD Abstract Container

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Case Histories and Analyses of Synthetic Economies: Implications for Experiments, Game Design, Monetization, and Revenue Maximization.

Wolf, Christopher Alexander
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1368095911

Abstract Details

2013, BBA, Kent State University, College of Business and Entrepreneurship, Ambassador Crawford / Department of Economics.
This thesis explores the economic systems of massively multiplayer video games, a young field commonly known as Synthetic Economics. A generalized version of the Faucet-Drain model is introduced to define the nature of synthetic economies, as well as an inflation model under the extreme cases of infinite demand and infinite supply. These models provide the theory necessary to analyze the included cases of virtual currency inflation, virtual item Trivialization, price ceiling-induced shortages, and infinite supply and demand originating from games themselves. In addition, the particularities of browser-interface MMOGs, which were not explored by prior literature, are explicated. The practical focus of this thesis applies the theory and cases to guide sustainable multiplayer game design, choose suitable monetization approaches, and maximize revenue given a particular monetization method. A final case utilizes these applications to sustainably increase the monthly revenue of a browser-interface MMOG. At the time of this thesis' submission, the implemented approach appears to have increased revenue by at least 10 percent. An additional application proposes browser-interface MMOGs as an effective and cost-efficient platform for social science experiments, contrasting the use of traditional MMOGs which have met little success for this purpose.
Lucas Engelhardt (Advisor)
Leslie Heaphy (Committee Chair)
Emmanuel Dechenaux (Committee Member)
Victor Berardi (Committee Member)
107 p.
Economic Theory; Economics
Economics; Synthetic Economics; Synthetic Economy; Monetization; Revenue-Maximization; Analytics; Virtual World; Virtual Currency; Game Design; Price Ceiling; Shortage; Inflation; Hyperinflation; MMOG; Browser-Interface MMOG; PBBG; Black Market

Recommended Citations

Citations

  • Wolf, C. A. (2013). Case Histories and Analyses of Synthetic Economies: Implications for Experiments, Game Design, Monetization, and Revenue Maximization. [Electronic thesis or dissertation, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1368095911

    APA Style (7th edition)

  • Wolf, Christopher. Case Histories and Analyses of Synthetic Economies: Implications for Experiments, Game Design, Monetization, and Revenue Maximization. 2013. Kent State University, Electronic thesis or dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1368095911.

    MLA Style (8th edition)

  • Wolf, Christopher. "Case Histories and Analyses of Synthetic Economies: Implications for Experiments, Game Design, Monetization, and Revenue Maximization." Electronic thesis or dissertation, Kent State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1368095911

    Chicago Manual of Style (17th edition)

ksuhonors1368095911
1,296
© 2013, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.