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MeganJohnson_SeniorHonorsThesis.pdf (13.64 MB)

ETD Abstract Container

Abstract Header

Neology Brewing Company: The Branding Process of a Nano Brewery

Johnson, Megan Elizabeth
http://orcid.org/0000-0002-2177-6620
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430785105

Abstract Details

, BFA, Kent State University, College of Communication and Information / School of Visual Communication Design.
Neology Brewing Company is a local nano brewery that wishes to open in Kent, OH. This thesis explores the necessity of a well-designed logo and packaging design as well as addresses what makes a logo and packaging design successful. The paper contains my process of designing and showcases the final pieces, logo, packaging, beer labels, tap handles and advertisements, that I created for this future brewery.
Jessica Barness (Advisor)
Communication; Design

Recommended Citations

Citations

  • Johnson, M. E. (2015). Neology Brewing Company: The Branding Process of a Nano Brewery [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430785105

    APA Style (7th edition)

  • Johnson, Megan. Neology Brewing Company: The Branding Process of a Nano Brewery. 2015. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430785105.

    MLA Style (8th edition)

  • Johnson, Megan. "Neology Brewing Company: The Branding Process of a Nano Brewery." Undergraduate thesis, Kent State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430785105

    Chicago Manual of Style (17th edition)

ksuhonors1430785105
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© 2015, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.