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taylor zoller honors thesis final.pdf (395.4 KB)

ETD Abstract Container

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Kent State University Golf Course Business Plan

Zoller, Taylor
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430817396

Abstract Details

2015, BS, Kent State University, College of Arts and Sciences / Department of Mathematical Sciences.
This document contains a business plan for the Kent State University Golf Course. The business plan discusses the current situation of the golf course from a social, financial, and managerial standpoint. There is also a competitive analysis conducted with details about the nine most direct competitors to the KSU golf course. The business plan contains a SWOT analysis of the golf course. This analysis details what the golf course is doing well, what it is doing poorly, what potential opportunities are, and what the threats to the golf course are. Within the opportunities section, there are detailed plans on ways that the golf course could generate more revenue. One of the major issues discussed in the plan is the placement of the golf course within the university. The golf course does not seem to fit under the athletic department, but also does not look to be welcome in recreational services. Accounts from both the director of recreational services, Julian Gretchen, and the athletic director, Joel Nielsen, are included in this portion of the plan that help to justify that the golf course does not seem to fit within the university. The business plan includes some alternative options for the golf course if it were to not be owned by the university. I have included my personal recommendations as to what the golf course should do in the future. The majority of my recommendations are low-investment options that could give the golf course a chance to generate more revenue immediately before considering some of the alternative options. However, as discussed in that recommendations section, I do not think that the golf course should be owned by the university from a business standpoint.
Kathryn Wilson (Advisor)
57 p.
Economics

Recommended Citations

Citations

  • Zoller, T. (2015). Kent State University Golf Course Business Plan [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430817396

    APA Style (7th edition)

  • Zoller, Taylor. Kent State University Golf Course Business Plan. 2015. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430817396.

    MLA Style (8th edition)

  • Zoller, Taylor. "Kent State University Golf Course Business Plan." Undergraduate thesis, Kent State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430817396

    Chicago Manual of Style (17th edition)

ksuhonors1430817396
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© 2015, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.