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Labeling Is Out Of Fashion: NFC Technology Towards Sustainability In Fashion Retail

Park, Michelle
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525695778821744

Abstract Details

2018, BA, Kent State University, College of the Arts / School of Fashion.
This paper explores the use of technology to address sustainability on a global scale, by changing the small, yet essential detail of hangtags and labels. On every fashion item sold, hangtags and labels act as key communication tools between consumer and seller. Relating extensive product information, some of these minute pieces are mandated by law, others are attached for marketing and consumer convenience. All of this data is valuable, but financially wasteful and fleeting, as the tags and labels end up in landfills along with 11 million tons of American textile waste. This paper discusses how using technology for hangtags and labels has the potential of improving marketing, matching consumer preferences, and lowering variable costs for businesses, while also tackling the second most polluting industry in the world. These are addressed by eliminating the traditional label and suggesting the implementation of near field communication (NFC) technology. Consumer perceptions of tags and labels for the potential of NFC, is examined in the form of a survey. Improvements in supply chain management, consumer education, counterfeit control and contributions to increased transparency are also examined.
Noël Palomo-Lovinski (Advisor)
Gargi Baduri, Dr. (Committee Member)
Elizabeth Howard, Dr. (Committee Member)
Geoffrey Steinberg, Dr. (Committee Member)
55 p.
Business Costs; Sustainability; Technology
Alternative,f Fashion, Retail, Sustainability, Tags, Technology

Recommended Citations

Citations

  • Park, M. (2018). Labeling Is Out Of Fashion: NFC Technology Towards Sustainability In Fashion Retail [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525695778821744

    APA Style (7th edition)

  • Park, Michelle. Labeling Is Out Of Fashion: NFC Technology Towards Sustainability In Fashion Retail . 2018. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525695778821744.

    MLA Style (8th edition)

  • Park, Michelle. "Labeling Is Out Of Fashion: NFC Technology Towards Sustainability In Fashion Retail ." Undergraduate thesis, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525695778821744

    Chicago Manual of Style (17th edition)

ksuhonors1525695778821744
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© 2018, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.