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Honors Thesis. Sydney Green. .pdf (247.64 KB)

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The Effect of Culture on Communication Strategies for the Human Papillomavirus Vaccine

Green, Sydney Nicole
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1544456071290228

Abstract Details

2018, BS, Kent State University, College of Arts and Sciences / Department of Psychological Sciences.
Objective. The Human Papillomavirus or HPV is the most common sexually transmitted infection in the United States. When healthcare professionals campaign to get people to participate in a particular health behavior, like getting vaccinated for HPV, they use educational messages to explain the importance. Although the general information may be the same, the messages can be framed in two different ways, gain-frame and loss-frame. The present study seeks to examine the effect message frame has on intentions and attitudes to get vaccinated as well as the potential mediating factors of culture and motivational orientation. Design. Males and females (N=72) were recruited from two university campuses and randomly assigned to watch a video either describing the benefits of getting vaccinated (gain-frame) or the consequences of not getting vaccinated (loss-frame). After the video, participants indicated their intentions to get vaccinated and their attitudes towards the vaccination. Results. The type of message frame was not associated with an increase or decrease in attitudes or intentions. Furthermore, neither culture nor motivational orientation appeared to moderate the effect of message frame on attitudes or intentions. Conclusion. Although we were unable to support our hypothesis, the present study’s aim to make HPV-vaccine-campaign messages more effective is essential to making preventative health behaviors a priority for all cultures.
John Updegraff, Ph.D. (Advisor)
47 p.
Health Education; Psychology; Public Health
HPV; Individualism; Collectivism; Motivational orientation; Culture

Recommended Citations

Citations

  • Green, S. N. (2018). The Effect of Culture on Communication Strategies for the Human Papillomavirus Vaccine [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1544456071290228

    APA Style (7th edition)

  • Green, Sydney. The Effect of Culture on Communication Strategies for the Human Papillomavirus Vaccine . 2018. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1544456071290228.

    MLA Style (8th edition)

  • Green, Sydney. "The Effect of Culture on Communication Strategies for the Human Papillomavirus Vaccine ." Undergraduate thesis, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1544456071290228

    Chicago Manual of Style (17th edition)

ksuhonors1544456071290228
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© 2018, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.