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When “What Tastes Right” Feels Wrong: Guilt, Shame, and Fast Food Consumption

Lemaster, Philip C.

Abstract Details

2010, Master of Arts, Marietta College, Psychology.
Research shows that foods can provoke emotional responses, and in the consumption of high-calorie foods, guilt and shame are common reactions. However, little has been done to study reactions to fast food despite its widespread availability and consumption. Undergraduate college students were recruited to explore the role that trait body image guilt and shame plays in food choice (salad versus cheeseburger and fries) as well as how food choice plays a role in state guilt and shame post-consumption. People who ate fast food exhibited greater state guilt and shame than those who ate salad, and women who ate fast food showed significantly greater guilt than men who ate fast food. Men with higher trait body image guilt and shame were more likely to choose a salad, while women with higher trait body image guilt and shame were more likely to choose fast food. Implications for future gender and feeding research are discussed.
Mary Barnas, Ph.D. (Advisor)
Alicia Doerflinger, Ph.D. (Committee Member)
Dawn Carusi, Ph.D. (Committee Member)
39 p.

Recommended Citations

Citations

  • Lemaster, P. C. (2010). When “What Tastes Right” Feels Wrong: Guilt, Shame, and Fast Food Consumption [Master's thesis, Marietta College]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1271708395

    APA Style (7th edition)

  • Lemaster, Philip. When “What Tastes Right” Feels Wrong: Guilt, Shame, and Fast Food Consumption. 2010. Marietta College, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=marietta1271708395.

    MLA Style (8th edition)

  • Lemaster, Philip. "When “What Tastes Right” Feels Wrong: Guilt, Shame, and Fast Food Consumption." Master's thesis, Marietta College, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1271708395

    Chicago Manual of Style (17th edition)