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Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting

Vorell, Matthew Stanley
http://rave.ohiolink.edu/etdc/view?acc_num=miami1059150389

Abstract Details

2003, Master of Arts, Miami University, Speech Communication.
The need to understand organizational cultures has increased in recent decades. Traditional research methods such as questionnaires and surveys gather quantitative data quite well but have been shown ineffective in thoroughly analyzing the qualitative data endemic to an organization’s culture. The Zaltman Metaphor Elicitation Technique, a qualitative interview protocol, produces an aggregate construct map that consists of the most important constructs and relationships between constructs mentioned by a particular sample. This study used the ZMET to analyze two samples of students (one of black females and one of white females) on a midsized Midwestern college campus. The respective construct maps for each sample indicate that both groups have very different mental and emotional perceptions of their experience at the university, especially in regards to the social scene, competition for relationships, as well as feelings of attachment to the university.
Gary Shulman (Advisor)
75 p.
Organizational Culture; Zaltman Metaphor Elicitation Technique

Recommended Citations

Citations

  • Vorell, M. S. (2003). Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1059150389

    APA Style (7th edition)

  • Vorell, Matthew. Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting. 2003. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1059150389.

    MLA Style (8th edition)

  • Vorell, Matthew. "Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting." Master's thesis, Miami University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=miami1059150389

    Chicago Manual of Style (17th edition)

miami1059150389
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© 2003, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.