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MAPPING COGNITIVE CONSTRUCTS IN MALES AND FEMALES USING ZMET METHODOLOGY: COMPARING MALE AND FEMALE EXPERIENCE WITHIN A CAMPUS MINISTRY ORGANIZATION

Sease, Karen Gail
http://rave.ohiolink.edu/etdc/view?acc_num=miami1133987371

Abstract Details

2005, Master of Arts, Miami University, Speech Communication.
Research tools for understanding organizations have expanded in recent years in attempts to understand communication and organizational culture. In addition to traditional quantitative methods of questionnaires and surveys, non-traditional methods are also being utilized to expand this body of knowledge such as the Zaltman Metaphor Elicitation Technique, or ZMET. This method gathers qualitative data to produce aggregate cognitive construct maps reflecting the most important constructs and construct relationships that participants hold in view of their respective organization. This study used the ZMET to analyze male and female organizational members of a large, Midwestern campus ministry. The resulting construct maps indicate that members of this organization share an overall strong organizational culture, however, subcultures within the organization emerged within the male and female participant groups, specifically in regards to perceptions of opportunities available, relationships to leaders, connectedness and the types of friendships that are cultivated.
Gary Shulman (Advisor)
77 p.
Speech Communication
Organizations; sex differences; cognitive; constructs; organizational cognition; organizational climate; organizational symbolism; religious organizations; Campus Crusade; Bill Bright

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Citations

  • Sease, K. G. (2005). MAPPING COGNITIVE CONSTRUCTS IN MALES AND FEMALES USING ZMET METHODOLOGY: COMPARING MALE AND FEMALE EXPERIENCE WITHIN A CAMPUS MINISTRY ORGANIZATION [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1133987371

    APA Style (7th edition)

  • Sease, Karen. MAPPING COGNITIVE CONSTRUCTS IN MALES AND FEMALES USING ZMET METHODOLOGY: COMPARING MALE AND FEMALE EXPERIENCE WITHIN A CAMPUS MINISTRY ORGANIZATION. 2005. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1133987371.

    MLA Style (8th edition)

  • Sease, Karen. "MAPPING COGNITIVE CONSTRUCTS IN MALES AND FEMALES USING ZMET METHODOLOGY: COMPARING MALE AND FEMALE EXPERIENCE WITHIN A CAMPUS MINISTRY ORGANIZATION." Master's thesis, Miami University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=miami1133987371

    Chicago Manual of Style (17th edition)

miami1133987371
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© 2005, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.