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miami1155088707.pdf (636.08 KB)
ETD Abstract Container
Abstract Header
CULTURES IN OPPOSITION: THE BATTLE BETWEEN CORPORATE ORGANICS AND THE ORGANIC MOVEMENT
Author Info
Oberlander, Kristin M.
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=miami1155088707
Abstract Details
Year and Degree
2006, Master of Arts, Miami University, Mass Communication.
Abstract
In the past ten years, organics have been re-framed as an industry that caters to the middle and upper class strata of society because the products cost more than agricultural farming products. Marketers build a dynamic wherein the mere purchase of organic food is akin to social activism. However, the term organic lacks a unified definition. This thesis examines how the mass marketing of organic products capitalizes on ideals of the organic movement to create a need that the purchase of organic foods “promises” to satisfy. It also examines popular tactics of persuasion used by marketing and advertising companies for organic foods, such as consumer activism generated from the origins of the Organic Movement in the United States. The organic industry must maintain the ability to produce enough food to meet the demand of consumers, while still following the tenets of the Organic Movement.
Committee
David Sholle (Advisor)
Pages
55 p.
Keywords
organic food
;
diffusion
;
incorporation
;
commodity fetishism
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Citations
Oberlander, K. M. (2006).
CULTURES IN OPPOSITION: THE BATTLE BETWEEN CORPORATE ORGANICS AND THE ORGANIC MOVEMENT
[Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1155088707
APA Style (7th edition)
Oberlander, Kristin.
CULTURES IN OPPOSITION: THE BATTLE BETWEEN CORPORATE ORGANICS AND THE ORGANIC MOVEMENT.
2006. Miami University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=miami1155088707.
MLA Style (8th edition)
Oberlander, Kristin. "CULTURES IN OPPOSITION: THE BATTLE BETWEEN CORPORATE ORGANICS AND THE ORGANIC MOVEMENT." Master's thesis, Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=miami1155088707
Chicago Manual of Style (17th edition)
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Document number:
miami1155088707
Download Count:
1,345
Copyright Info
© 2006, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.