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The Positivity-Cues-Familiarity Effect and Initial Stimulus Valence

Housley, Meghan K.
http://rave.ohiolink.edu/etdc/view?acc_num=miami1185554049

Abstract Details

2007, Master of Arts, Miami University, Psychology.
Previous research (Garcia-Marques, Mackie, Claypool, & Garcia-Marques, 2004) has shown that associating positivity with novel, neutral stimuli increases the likelihood that the stimuli will be falsely recognized as familiar. The purpose of this research was to extend these findings by examining the effect of positivity on perceptions of familiarity for valenced (positive and negative) stimuli. Using subliminal techniques, negative, neutral, and positive target words were primed with either a positive or neutral stimulus, and participants’ memory for the target words was assessed. Results indicate a replication of the Garcia-Marques et al. (2004) finding for the novel, neutral target words. For positive target words, positively-primed novel words were less likely to be labeled as familiar than were novel words primed with a neutral stimulus. For negative target words, neutrally-primed words were rated as more familiar than were positively-primed words. Implications of these findings and possibilities for future directions are discussed.
Heather Claypool (Advisor)
34 p.
Psychology, Social
Familiarity; Positivity; Perceptual fluency

Recommended Citations

Citations

  • Housley, M. K. (2007). The Positivity-Cues-Familiarity Effect and Initial Stimulus Valence [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1185554049

    APA Style (7th edition)

  • Housley, Meghan. The Positivity-Cues-Familiarity Effect and Initial Stimulus Valence. 2007. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1185554049.

    MLA Style (8th edition)

  • Housley, Meghan. "The Positivity-Cues-Familiarity Effect and Initial Stimulus Valence." Master's thesis, Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=miami1185554049

    Chicago Manual of Style (17th edition)

miami1185554049
445
© 2007, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.