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THE EFFECT OF PERCEPTUAL FLUENCY ON GOAL PURSUIT

HALL, CARRIE ELIZABETH
http://rave.ohiolink.edu/etdc/view?acc_num=miami1187107258

Abstract Details

2007, Doctor of Philosophy, Miami University, Psychology.
Recent activation of a goal in the environment has been shown to produce non-conscious goal pursuit in a number of studies (e.g., Bargh, Gollwitzer, Lee-Chai, Barndollar, & Troetschel, 2001; Chartrand & Bargh, 1996; Fitzsimons & Bargh, 2003). In this work, I investigated the hypothesis that variations in the fluent processing of such recently activated goals might affect the magnitude of their impact on non-conscious goal pursuit activities. Specifically, I predicted that increases in the ease of goal prime processing would increase goal-pursuit behavior. This hypothesis was tested in two studies in which I investigated whether the fluent processing of a primed goal would influence signature goal-pursuit characteristics: persistence in the face of obstacles and resumption after interruption. In Study 1, participants were (1) primed with an achievement goal using a technique that facilitated its fluent processing; (2) primed with an achievement goal using a technique that reduced its fluent processing; or (3) were primed with no goal. Later, participants were given an opportunity to persist at an achievement-related task. In Study 2, participants were primed with an achievement goal or not, in a way that either facilitated the prime’s fluent processing or not, and then all participants were given the opportunity to resume an achievement-related task following its interruption. Despite findings from a pilot study showing that increases in goal processing fluency increased goal evaluation, neither study found an effect of goal processing fluency on actual goal-related behavior. Speculations on why these studies failed to produce the predicted outcomes will be discussed as well as directions for future investigations in this area.
Heather Claypool (Advisor)
56 p.
Psychology, Social
participants; GOAL PURSUIT; PERCEPTUAL FLUENCY; Bargh

Recommended Citations

Citations

  • HALL, C. E. (2007). THE EFFECT OF PERCEPTUAL FLUENCY ON GOAL PURSUIT [Doctoral dissertation, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1187107258

    APA Style (7th edition)

  • HALL, CARRIE. THE EFFECT OF PERCEPTUAL FLUENCY ON GOAL PURSUIT. 2007. Miami University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1187107258.

    MLA Style (8th edition)

  • HALL, CARRIE. "THE EFFECT OF PERCEPTUAL FLUENCY ON GOAL PURSUIT." Doctoral dissertation, Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=miami1187107258

    Chicago Manual of Style (17th edition)

miami1187107258
654
© 2007, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.