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miami1249912826.pdf (234.27 KB)
ETD Abstract Container
Abstract Header
Online Fund Raising: Relationship Building in the Era of Technology
Author Info
Camille, Elizabeth Kate
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=miami1249912826
Abstract Details
Year and Degree
2009, Master of Arts, Miami University, Speech Communication.
Abstract
This study expands on the history of fund raising as presented by Kelly (1998) in Effective Fund-Raising Management, and attempts to bring the literature up to date by filling in from 1998 to the present. Specifically, it looks at the internet’s influence on the practice of fund raising and proposes a new era in fund-raising theory: The Era of Technology. Relational dimensions, social networking participation, and internet self-efficacy are investigated in relation to online giving behavior. Ultimately, little statistical significance was found, thus pointing to the continued need for researchers to examine the impact of technology on nonprofits’ abilities to build and sustain donor relations.
Committee
Marjorie Nadler, PhD (Advisor)
Judith Weiner, PhD (Committee Member)
James Patterson, PhD (Committee Member)
Pages
53 p.
Subject Headings
Communication
Keywords
online fund raising
;
relational dimensions
;
social networking
;
internet self-efficacy
;
technology
;
nonprofit public relations
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Refworks
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Citations
Camille, E. K. (2009).
Online Fund Raising: Relationship Building in the Era of Technology
[Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1249912826
APA Style (7th edition)
Camille, Elizabeth.
Online Fund Raising: Relationship Building in the Era of Technology.
2009. Miami University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=miami1249912826.
MLA Style (8th edition)
Camille, Elizabeth. "Online Fund Raising: Relationship Building in the Era of Technology." Master's thesis, Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=miami1249912826
Chicago Manual of Style (17th edition)
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Document number:
miami1249912826
Download Count:
531
Copyright Info
© 2009, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.