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TAKING IT PERSONALLY: CONTEXT EFFECTS ON THE PERSONALIZED IMPLICIT ASSOCIATION TEST

Austin, Sara Nicole
http://rave.ohiolink.edu/etdc/view?acc_num=miami1272996866

Abstract Details

2010, Master of Arts, Miami University, Psychology.
Olson and Fazio (2004) personalized the Implicit Association Test (IAT) to focus on measuring personal associations, which are presumably less influenced by situational variables and therefore are more reflective of one's personal attitudes. Yet, previous research on the influence of context suggests even implicit measures can be susceptible to context effects. The current work examines whether the personalized IAT can be influenced by context too, and in particular, whether it is especially susceptible to social contexts that evoke self-knowledge associated with attitude object evaluations. In Experiment 1, implicit attitudes (as measured using a personalized and a traditional IAT) were influenced by the activation of attitude object relevant self-knowledge. In Experiments 2 and 3, personalized, but not traditional, implicit racial attitudes were more positive to the extent that an egalitarian experimenter was perceived to be more similar (Experiments 2 and 3) or closer (Experiment 3) to the participant. Implications are discussed.
Allen McConnell, PhD (Advisor)
Amy Summerville, PhD (Committee Member)
Kurt Hugenburg, PhD (Committee Member)
41 p.
Social Psychology
implicit attitudes; personalized IAT; prejudice

Recommended Citations

Citations

  • Austin, S. N. (2010). TAKING IT PERSONALLY: CONTEXT EFFECTS ON THE PERSONALIZED IMPLICIT ASSOCIATION TEST [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1272996866

    APA Style (7th edition)

  • Austin, Sara. TAKING IT PERSONALLY: CONTEXT EFFECTS ON THE PERSONALIZED IMPLICIT ASSOCIATION TEST. 2010. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1272996866.

    MLA Style (8th edition)

  • Austin, Sara. "TAKING IT PERSONALLY: CONTEXT EFFECTS ON THE PERSONALIZED IMPLICIT ASSOCIATION TEST." Master's thesis, Miami University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1272996866

    Chicago Manual of Style (17th edition)

miami1272996866
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© 2010, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.