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PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES

Kiambi, Dane Mwirigi
http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327

Abstract Details

2010, Master of Arts, Miami University, Speech Communication.
There has not been a single study on the practice of public relations in Kenya despite the country attracting multinational corporations that are increasingly using public relations to build relationships with key publics. This pioneer quantitative study explores the public relations models that inform the practice of public relations in Kenya, the cultural values that influence such practice and the correlation between the public relations models and cultural values. Results show that two international models of public relations – personal influence and cultural interpreter – are the most used by practitioners in Kenya, while individualism and femininity are the most experienced cultural values in that order. Results of the correlation between the public relations models and cultural values show a strong positive relationship between the personal influence model and the femininity cultural value. This correlation points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.
Dr. Marjorie Nadler, PhD (Committee Chair)
Dr. Gary Shulman, PhD (Committee Member)
Dr. Judith Weiner, PhD (Committee Member)
64 p.
Communication
Kenya; public relations; public relations models; cultural values; cultural influences; public relations in Kenya; personal influence model; Kenyan public relations practitioners; international public relations; global public relations

Recommended Citations

Citations

  • Kiambi, D. M. (2010). PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327

    APA Style (7th edition)

  • Kiambi, Dane. PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES. 2010. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327.

    MLA Style (8th edition)

  • Kiambi, Dane. "PUBLIC RELATIONS IN KENYA: AN EXPLORATION OF PUBLIC RELATIONS MODELS AND CULTURAL INFLUENCES." Master's thesis, Miami University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1282847327

    Chicago Manual of Style (17th edition)

miami1282847327
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© 2010, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.