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MEASURING SOCIAL VALUE ORIENTATION: EQUALITY VERSUS COLLECTIVE OUTCOME MAXIMIZATION

Chartier, Christopher R.

Abstract Details

2010, Master of Arts, Miami University, Psychology.
Social value orientation (SVO) is an individual difference in how one prefers to allocate outcomes between oneself and others, and is commonly used to predict cooperative behavior. Situations in which one must decide between maximizing collective outcomes or equality in outcomes are frequent in social dilemmas. The triple dominance measure of SVO cannot distinguish between these motivations and labels individuals who possess them as prosocials. A self-report measure of preferences between these two outcome goals was developed and tested in an asymmetric give-some dilemma. Results indicate that the newly developed collective vs. equality scale is a reliable way to distinguish between different types of prosocials and predict their behavior in an asymmetric dilemma. Prosocials were also found to be more cooperative when interacting with ingroup members, suggesting that in certain situations they can be made more prosocial. Implications for our understanding of the SVO construct and its measurement are discussed.
Susanne Abele, PhD (Committee Chair)
Gary Stasser, PhD (Committee Member)
Heather Claypool, PhD (Committee Member)
32 p.

Recommended Citations

Citations

  • Chartier, C. R. (2010). MEASURING SOCIAL VALUE ORIENTATION: EQUALITY VERSUS COLLECTIVE OUTCOME MAXIMIZATION [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1284576070

    APA Style (7th edition)

  • Chartier, Christopher. MEASURING SOCIAL VALUE ORIENTATION: EQUALITY VERSUS COLLECTIVE OUTCOME MAXIMIZATION. 2010. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1284576070.

    MLA Style (8th edition)

  • Chartier, Christopher. "MEASURING SOCIAL VALUE ORIENTATION: EQUALITY VERSUS COLLECTIVE OUTCOME MAXIMIZATION." Master's thesis, Miami University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1284576070

    Chicago Manual of Style (17th edition)