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QuitaloPracticum_IES.pdf (4.22 MB)

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A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION

Quitalo, Luisa
http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982

Abstract Details

2014, Master of Environmental Science, Miami University, Environmental Sciences.
This practicum project used existing literature on sustainable fashion to create a nomological network around the variable of interest, sustainable fashion consumption. The objective was to understand why there is a gap between individuals’ attitude toward sustainable apparel and their actual actions when purchasing sustainable apparel. The results show that the consumption of sustainable fashion can be directly or indirectly related to five categories -- attitude, knowledge, ethics, price and advertising. Each category examined based on variables that relate to sustainable fashion consumption. Some of the variables, such as fashion orientation, product brand, and awareness about apparel production were found to impact consumers’ behaviors to buy sustainable fashion. Other variables such as individuality, price premiums, and environmental messages in advertisements either do not influence or negatively impact consumers’ purchasing behavior. Marketing strategies for increasing the sale of sustainable clothing are suggested including understanding consumer environmental concerns and targeting fashion leaders.
Robert Dahlstrom, PhD (Committee Member)
Dan Heitger, PhD (Committee Member)
Suzanne Zazycki (Advisor)
59 p.
Marketing; Sustainability
Consumers; fashion; apparel; sustainable consumption; environmental; purchasing;

Recommended Citations

Citations

  • Quitalo, L. (2014). A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION [Master's thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982

    APA Style (7th edition)

  • Quitalo, Luisa. A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION. 2014. Miami University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982.

    MLA Style (8th edition)

  • Quitalo, Luisa. "A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION." Master's thesis, Miami University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982

    Chicago Manual of Style (17th edition)

miami1417171982
1,579
© 2014, all rights reserved.
This open access ETD is published by Miami University and OhioLINK.