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Designing Mobile User Experiences for Community Engagement

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2019, Doctor of Philosophy, Miami University, English.
Planning, developing, and assessing sustainable mobile strategies is a challenge that many non-profit organizations face as they build mobile sites, native applications, and mobile experiences with community members. Through interviews with community organization leaders (n=3), community members (n=11), and a survey of a non-profit organization’s members (n=266) in the southern Ohio region, this project, Designing Mobile User Experiences for Community Engagement, extends mobile literacy scholarship within the field regarding community-based work and, more recently, mobile communication literacies. Seeking to fill a gap in writing studies research concerning mobile communication strategy in non-profit organizations, this study’s research questions include: (1) How do community organizations use mobile technologies and mobile communication practices for community engagement?; (2) What does the mobile technology and strategy development process look like in community organizations? (3) How do community members and leaders define the affordances of mobile technologies?; (4) What purpose do mobile technologies serve in community engagement?; (5) What are the challenges and benefits of using mobile technologies for community engagement purposes? Findings show participants encountered major breakdowns in motivation in using the application regarding three key areas: pertinence, personalization, and duplication of content, rather than issues that would be typically defined as breakdowns in ease of use. Ultimately, this dissertation offers a methodological framework based in activity theory and space as practiced place for studying mobile communication and mobile user experience that highlights identifying motivations and breakdowns that exist across communication ecologies and offers key strategies and practices for building, using, and developing mobile communications for community engagement.
W. Simmons, PhD (Committee Chair)
124 p.

Recommended Citations

Citations

  • Coffey, K. M. (2019). Designing Mobile User Experiences for Community Engagement [Doctoral dissertation, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=miami1556039507640102

    APA Style (7th edition)

  • Coffey, Kathleen. Designing Mobile User Experiences for Community Engagement. 2019. Miami University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=miami1556039507640102.

    MLA Style (8th edition)

  • Coffey, Kathleen. "Designing Mobile User Experiences for Community Engagement." Doctoral dissertation, Miami University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=miami1556039507640102

    Chicago Manual of Style (17th edition)