Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


muhonors1164658360.pdf (198.38 KB)

ETD Abstract Container

Abstract Header

Audience Gratifications and Broadcast Television Networks: A Study of Media Fragmentation

Guappone, Claire E.
http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1164658360

Abstract Details

2006, Bachelor of Arts, Miami University, College of Arts and Sciences - Communication.
With the proliferation of new media, United States broadcast television networks have watched the former core television audience fragment into a number of smaller interest- and value-specific audiences. According to the uses and gratifications theory (Katz, Blumler & Gurevitch, 1974), members of this fragmenting audience are actively selecting which media outlets best serve their personal gratifications and needs. The seven major broadcast television networks in the U.S. – Fox, NBC, ABC, CBS, WB, UPN and i (PAX) – have adopted several strategies to re-attract and retain viewers in a fragmented media landscape. The following analysis of four network strategies indicates the limited effectiveness of current network strategies to improve viewership, and proposes changes to the broadcast network model and the uses and gratifications theory.
James Cherney (Advisor)
80 p.
Mass Communications
broadcast television networks; media fragmentation; uses and gratifications theory; viewership

Recommended Citations

Citations

  • Guappone, C. E. (2006). Audience Gratifications and Broadcast Television Networks: A Study of Media Fragmentation [Undergraduate thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1164658360

    APA Style (7th edition)

  • Guappone, Claire. Audience Gratifications and Broadcast Television Networks: A Study of Media Fragmentation. 2006. Miami University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1164658360.

    MLA Style (8th edition)

  • Guappone, Claire. "Audience Gratifications and Broadcast Television Networks: A Study of Media Fragmentation." Undergraduate thesis, Miami University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1164658360

    Chicago Manual of Style (17th edition)

muhonors1164658360
1,663
© 2006, all rights reserved.
This open access ETD is published by Miami University Honors Theses and OhioLINK.