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ETD Abstract Container

Abstract Header

Harry Potter and the Public Relations Phenomenon

Muddiman, Ashley
http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079

Abstract Details

2007, Bachelor of Arts, Miami University, College of Arts and Sciences - Communication.
This study examines print articles and public relations (PR) surrounding the publications of two Harry Potter novels through the framework of the elaboration likelihood model (ELM) of persuasion. By dissecting the ELM techniques present in the PR, a successful strategy change emerged illustrating that the first Harry Potter book studied encouraged peripheral processing, while the second book studied encouraged central processing after the books’ publics built a foundation of knowledge about the series.
Marjorie Nadler (Advisor)
Elaboration Likelihood Model; Public Relations; Marketing; Persuasion; Harry Potter

Recommended Citations

Citations

  • Muddiman, A. (2007). Harry Potter and the Public Relations Phenomenon [Undergraduate thesis, Miami University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079

    APA Style (7th edition)

  • Muddiman, Ashley. Harry Potter and the Public Relations Phenomenon. 2007. Miami University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079.

    MLA Style (8th edition)

  • Muddiman, Ashley. "Harry Potter and the Public Relations Phenomenon." Undergraduate thesis, Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1176155079

    Chicago Manual of Style (17th edition)

muhonors1176155079
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© 2007, all rights reserved.
This open access ETD is published by Miami University Honors Theses and OhioLINK.