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ON THE NATURE OF PREFERENCE IN DECISIONS INVOLVING RISK: A PROPORTION OF EMOTION MECHANISM

Reid, Aaron Ashley

Abstract Details

2006, Doctor of Philosophy (PhD), Ohio University, Psychology (Arts and Sciences).

The hypothesis that emotion mediates the relationship between cognitive assessments of the importance of outcomes and preferences in decision-making under risk is not supported. Regulatory focus strength (E. T. Higgins, 1997) is used as a measure of cognitive importance of outcomes, and skin conductance response (SCR) and self reported emotion as measures of emotion. Separately, a proportion of emotion model, that adds an emotional weighting mechanism to the proportional difference model (C. Gonzalez-Vallejo, 2002), proves to be a significant predictor of choice using SCR as an emotion input. However, it is outperformed by a simple emotional difference model and subjective expected pleasure theory (B. Mellers, 2000). All emotional models outperform cumulative prospect theory (A. Tversky & D. Kahneman, 1992).

Claudia Gonzalez-Vallejo (Advisor)
129 p.

Recommended Citations

Citations

  • Reid, A. A. (2006). ON THE NATURE OF PREFERENCE IN DECISIONS INVOLVING RISK: A PROPORTION OF EMOTION MECHANISM [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1156273162

    APA Style (7th edition)

  • Reid, Aaron. ON THE NATURE OF PREFERENCE IN DECISIONS INVOLVING RISK: A PROPORTION OF EMOTION MECHANISM. 2006. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1156273162.

    MLA Style (8th edition)

  • Reid, Aaron. "ON THE NATURE OF PREFERENCE IN DECISIONS INVOLVING RISK: A PROPORTION OF EMOTION MECHANISM." Doctoral dissertation, Ohio University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1156273162

    Chicago Manual of Style (17th edition)