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The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment

Demyan, Amy L.

Abstract Details

2009, Doctor of Philosophy (PhD), Ohio University, Psychology (Arts and Sciences).
This study examined the effects of a mass-media, public service announcement (PSA) style video intervention that was developed for this study. Prior research findings on expectations, attitudes and intentions towards seeking mental health services were applied to the design of the intervention. A total of 228 participants were randomly assigned to one of two conditions: (1.) the media-exposed intervention group, who watched programming in which the video intervention was inserted, and (2.) a control group, who watched the same programming without the video intervention. Results indicated that the intervention was effective at increasing both positive attitudes towards therapy and intentions to seek therapy. The overall positive effect of the media intervention on intentions was primarily for seeking help for interpersonal problems (and not for academic or substance abuse problems). However, the media intervention was no different from the control group on measures of the belief-based factors that, in theory, should change prior to changes in attitudes and the actual intentions to seek. Implications of these findings for future research are discussed.
Timothy Anderson, Ph.D. (Committee Chair)
Benjamin Ogles, Ph.D. (Committee Member)
Keith Markman, Ph.D. (Committee Member)
John Garske, Ph.D. (Committee Member)
Eric Williams (Committee Member)
75 p.

Recommended Citations

Citations

  • Demyan, A. L. (2009). The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001

    APA Style (7th edition)

  • Demyan, Amy. The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment. 2009. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001.

    MLA Style (8th edition)

  • Demyan, Amy. "The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment." Doctoral dissertation, Ohio University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001

    Chicago Manual of Style (17th edition)