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Clean Coal Technology: Environmental Solution or Greenwashing?

Winston, Laurie E.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1251224628

Abstract Details

2009, Master of Science (MS), Ohio University, Environmental Studies (Arts and Sciences).
The same people most negatively affected by environmental injustices are also most vulnerable to deceptive environmental advertising, or greenwashing. Accordingly, the false marketing of corporate environmental responsibility is closely tied to the perpetuation of environmental inequity. Societal concern about environmental issues is increasing, leading to heightened interest in the implementation of clean coal technologies for power generation, a notoriously dirty industry. This research questions whether the marketing of clean coal technologies as an environmental solution to the problems associated with the use of coal is a form of greenwashing because it fails to account for and will not change the environmental and social destruction that result from the extraction process. Appalachian coal and electric company marketing campaigns and corporate reports describing the benefits of clean coal technology were collected and analyzed. This material was contrasted with the companies' environmental records, public statements, and responses from residents, environmental organizations, and social activists. Based on the analysis, results indicate clean coal technologies will not solve all of the problems caused by coal extraction and energy production, making their promotion as clean deceptive.
Stephen Scanlan, PhD (Committee Chair)
Geoffrey Buckley, PhD (Committee Member)
Nancy Manring, PhD (Committee Member)
120 p.
Environmental Science
environmental justice; greenwashing; clean coal; Appalachia

Recommended Citations

Citations

  • Winston, L. E. (2009). Clean Coal Technology: Environmental Solution or Greenwashing? [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1251224628

    APA Style (7th edition)

  • Winston, Laurie. Clean Coal Technology: Environmental Solution or Greenwashing? 2009. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1251224628.

    MLA Style (8th edition)

  • Winston, Laurie. "Clean Coal Technology: Environmental Solution or Greenwashing?" Master's thesis, Ohio University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1251224628

    Chicago Manual of Style (17th edition)

ohiou1251224628
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© 2009, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.