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Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior

Lee, Jinhwa
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1257894300

Abstract Details

2009, Master of Science (MS), Ohio University, Apparel, Textiles, and Merchandising (Education).
The purpose of this study was to examine the influence of college students' attitudes toward fashion counterfeits on their purchase intentions. Additionally, this study explored how college students' attitudes toward fashion counterfeits are affected by past purchase experience and personality traits, such as fashion consciousness, public self-consciousness, ethical obligation, and ethical judgment using the Theory of Planned Behavior as the theoretical framework. A total of 341 completed surveys were collected from students at a Midwestern University in the U.S. One-way ANOVA, independent t-test, regression, and correlation analyses were used to test the hypotheses. Statistical results suggest that college students' purchase intentions of fashion counterfeits are dependent on their attitudes toward fashion counterfeits, which in turn are influenced by their past purchase experiences, their beliefs about the benefits and risks of buying fashion counterfeits, and their ethical judgment. Ethical obligation, however, does not have a significant influence on attitude.
Yingjiao Xu (Committee Chair)
V. Ann Paulins (Committee Member)
Elizabeth Blair (Committee Member)
65 p.
Behaviorial Sciences
Consumer Behavior; Fashion Counterfeits; Fashion Consciousness; Public Self-Consciousness; Ethical Obligation; Ethical Judgment; Theory of Planned Behavior;

Recommended Citations

Citations

  • Lee, J. (2009). Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1257894300

    APA Style (7th edition)

  • Lee, Jinhwa. Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior. 2009. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1257894300.

    MLA Style (8th edition)

  • Lee, Jinhwa. "Understanding College Students' Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior." Master's thesis, Ohio University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1257894300

    Chicago Manual of Style (17th edition)

ohiou1257894300
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© 2009, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.