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Compliance with AAPOR Standards and Horse-Race Coverage during the 2008 Presidential Campaign: A Content Analysis of Polling Stories in the New York Times, Washington Post, Associated Press, and Reuters, January 1 through November 4, 2008

Kim, Hwalbin
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1269626188

Abstract Details

2010, Master of Science (MS), Ohio University, Journalism (Communication).
This study investigated two aspects of polling reports: conformity to AAPOR standards and horse-race coverage. Through a content analysis of 143 polling stories from two newspapers, The New York Times and The Washington Post, and two news agencies, The Associated Press and Reuters, in the 2008 presidential campaign, six research questions and three research hypotheses were addressed. Overall, the four news media insufficiently reported information about polls conducted during 2008 presidential campaign and substantially covered the horse-race elements of public support, figures, and subcategories of population. What the main focus of polling stories was and who sponsored the polls were found as the chief elements when polling reports were examined. This study suggested that the journalists should seriously report on polls in their news stories and that there should be a continued research about polling news and representative democracy.
Joseph Bernt, P (Committee Chair)
Hong Cheng (Committee Member)
Cary Frith, R (Committee Member)
96 p.
Journalism
Polling stories; AAPOR standards; horse-race journalism

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Citations

  • Kim, H. (2010). Compliance with AAPOR Standards and Horse-Race Coverage during the 2008 Presidential Campaign: A Content Analysis of Polling Stories in the New York Times, Washington Post, Associated Press, and Reuters, January 1 through November 4, 2008 [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1269626188

    APA Style (7th edition)

  • Kim, Hwalbin. Compliance with AAPOR Standards and Horse-Race Coverage during the 2008 Presidential Campaign: A Content Analysis of Polling Stories in the New York Times, Washington Post, Associated Press, and Reuters, January 1 through November 4, 2008. 2010. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1269626188.

    MLA Style (8th edition)

  • Kim, Hwalbin. "Compliance with AAPOR Standards and Horse-Race Coverage during the 2008 Presidential Campaign: A Content Analysis of Polling Stories in the New York Times, Washington Post, Associated Press, and Reuters, January 1 through November 4, 2008." Master's thesis, Ohio University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1269626188

    Chicago Manual of Style (17th edition)

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© 2010, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.