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ETD Abstract Container

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Special Exhibitions, Media Outreach, and Press Coverage at the Metropolitan Museum of Art, the Chicago Art Institute, and the National Gallery of Art

Howard, Courtney L.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1276542794

Abstract Details

2010, Master of Science (MS), Ohio University, Journalism (Communication).
Special exhibitions are today an integral part of museum operations, with some exhibitions attracting upwards of five-hundred thousand visitors at a single museum. Often supported by prominent corporations and foundations, special exhibitions provide both the museum and the sponsor with the benefit of mutual positive publicity. This thesis sought to better understand the publicity relationship between the museum and its exhibition sponsors by examining the influence of certain exhibition factors on exhibition promotion by the museum, on resulting coverage of such exhibitions, and on visitor attendance. To do so, it examined exhibition promotion at three museums in the United States, the Metropolitan Museum of Art, the Art Institute of Chicago, and the National Gallery of Art, and local exhibition coverage in, respectively, the New York Times, the Chicago Sun-Times, and the Washington Post. Results showed that exhibitions with corporate and foundation sponsors were more likely to receive aggressive promotion from museums and aggressive promotion garnered more local newspaper coverage.
Joseph Bernt (Committee Chair)
Patrick Washburn (Committee Member)
Michelle Honald (Committee Member)
93 p.
Journalism; Museums
Museum special exhibitions; museum media relations; Metropolitan Museum of Art

Recommended Citations

Citations

  • Howard, C. L. (2010). Special Exhibitions, Media Outreach, and Press Coverage at the Metropolitan Museum of Art, the Chicago Art Institute, and the National Gallery of Art [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1276542794

    APA Style (7th edition)

  • Howard, Courtney. Special Exhibitions, Media Outreach, and Press Coverage at the Metropolitan Museum of Art, the Chicago Art Institute, and the National Gallery of Art. 2010. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1276542794.

    MLA Style (8th edition)

  • Howard, Courtney. "Special Exhibitions, Media Outreach, and Press Coverage at the Metropolitan Museum of Art, the Chicago Art Institute, and the National Gallery of Art." Master's thesis, Ohio University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1276542794

    Chicago Manual of Style (17th edition)

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© 2010, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.