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ETD Abstract Container

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Reading Costumbres – El Verdadero Espíritu de los Peruanos: A Semiotic Analysis of a Peruvian TV Program

Medina Jiménez, Hernán
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1281110555

Abstract Details

2010, Master of Arts (MA), Ohio University, Latin American Studies (International Studies).
This thesis analyzes the TV program Costumbres and the different meanings between the opening credits and the TV program's content. To ensure that the analysis remains concrete, the episode chosen was Mi Santa Cruz, Pueblo de Amor, literally Saint Cross of Andamarca, my Home Town, broadcast on Peruvian Public Broadcasting on 2007. Despite the fact that the opening credits repeat the same images of the TV program, the study argues that both products (the opening credits and the TV program) are essentially different because the former creates a different structure and a different concept throughout the editing process. In general, whereas each TV program addresses only one traditional festivity, the opening credits consist of a collection of excerpts from different TV episodes whose plot can be seen repeatedly by the audience every time the program is on the air. In this sense, in order to explore the content of these visual samples, the theoretical and methodological roots of this thesis are grounded in the tradition of cultural studies. The primary frameworks that I appropriate, therefore, are semiotics, ideological criticism and critical pedagogy.
Karen E. Riggs, PhD (Committee Chair)
Jose Delgado, PhD (Committee Member)
Rafael Obregon, PhD (Committee Member)
148 p.
Communication
Textual Analysis; Semiotics; Television Studies; PBS

Recommended Citations

Citations

  • Medina Jiménez, H. (2010). Reading Costumbres – El Verdadero Espíritu de los Peruanos: A Semiotic Analysis of a Peruvian TV Program [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1281110555

    APA Style (7th edition)

  • Medina Jiménez, Hernán. Reading Costumbres – El Verdadero Espíritu de los Peruanos: A Semiotic Analysis of a Peruvian TV Program. 2010. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1281110555.

    MLA Style (8th edition)

  • Medina Jiménez, Hernán. "Reading Costumbres – El Verdadero Espíritu de los Peruanos: A Semiotic Analysis of a Peruvian TV Program." Master's thesis, Ohio University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1281110555

    Chicago Manual of Style (17th edition)

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This open access ETD is published by Ohio University and OhioLINK.