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Internationalization of Firms: An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, RS, Brazil

Campos, Luísa A.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307110319

Abstract Details

2011, Master of Arts (MA), Ohio University, Latin American Studies (International Studies).
This study analyzes the internationalization process of six Brazilian shoe firms located in Vale do Rio dos Sinos, a southern region of Brazil. This study aims to identify what motivates these firms to enter foreign markets, what modes of entry and strategies they use to reach these markets, and if they follow any internationalization of firms model. In order to understand these firms internationalization behavior, this study uses a qualitative analysis. The results show that motivations among companies varied as well as their modes of entry used and their strategies to target the international market. Only one firm fit one of the internationalization of firms model. This study found that the internationalization process happened in different ways for each of the firms and therefore, it can concludes that there is no formula to internationalize.
Catherine Axinn, PhD (Committee Chair)
Julia Paxton, PhD (Committee Member)
Yong Wang, PhD (Committee Member)
178 p.
Business Administration; Latin American Studies; Marketing
Internationalization of firms; Shoe; Footwear; Brazil; Vale do Rio dos Sinos

Recommended Citations

Citations

  • Campos, L. A. (2011). Internationalization of Firms: An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, RS, Brazil [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307110319

    APA Style (7th edition)

  • Campos, Luísa. Internationalization of Firms: An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, RS, Brazil. 2011. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307110319.

    MLA Style (8th edition)

  • Campos, Luísa. "Internationalization of Firms: An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, RS, Brazil." Master's thesis, Ohio University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307110319

    Chicago Manual of Style (17th edition)

ohiou1307110319
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© 2011, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.