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A Survey Study on Uses and Gratification of Social Networking Sites in China

Yuan, Yacong
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307127077

Abstract Details

2011, Master of Science (MS), Ohio University, Journalism (Communication).
This study is a test of the uses and gratifications theory on Social Networking Sites in China. An online survey of 353 subjects on two major SNS in China showed socio-integrative needs were the strongest motivation for all users who participated in SNS. However, some gender differences were also found. Males were more interested in finding news than female users. Males were also more likely than females to talk about their problems. Female users were more likely than males to facilitate social interactions on SNS. Other results showed low frequency SNS users participated in more activities than high frequency users. The number of friends each user had was not significantly associated with participation in different activities.
Hugh, J. Martin (Committee Chair)
Bernhard Debatin (Committee Member)
Hong Cheng (Committee Member)
112 p.
Journalism
SNS; Social Networking Sites; China; Uses and Gratificationj

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Citations

  • Yuan, Y. (2011). A Survey Study on Uses and Gratification of Social Networking Sites in China [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307127077

    APA Style (7th edition)

  • Yuan, Yacong. A Survey Study on Uses and Gratification of Social Networking Sites in China. 2011. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307127077.

    MLA Style (8th edition)

  • Yuan, Yacong. "A Survey Study on Uses and Gratification of Social Networking Sites in China." Master's thesis, Ohio University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307127077

    Chicago Manual of Style (17th edition)

ohiou1307127077
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© 2011, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.