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ohiou1326834864.pdf (1.15 MB)
ETD Abstract Container
Abstract Header
Detecting Satisficing in Online Surveys
Author Info
Salifu, Shani
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1326834864
Abstract Details
Year and Degree
2012, Doctor of Philosophy (PhD), Ohio University, Curriculum and Instruction Instructional Technology (Education).
Abstract
The proliferation of computers and high speed internet services are making online activities an integral part of peoples' lives as connect with friends, shop, and exchange data. The increasing ability of the internet to handle sophisticated data exchanges is endearing it to researchers interested in gathering all kinds of data. This method has the advantages of speed; cost effectiveness; and error free data entry among others. Despite these, internet data collection is still being explored by researcher for its potential; the behavior of its patrons; the quality of its data; and ways to motivate respondents to start, and complete surveys. To advance understanding of the research potential of the internet, this dissertation investigates the online behavior of undergraduate students of a Midwestern University for traces of satisficing. The dissertation implements a number of interventions to motivate participants into providing thoughtful responses. The interventions include the use of hyperlinks to assist respondents to optimize their responses by making sense of technical or nebulous statements. Others include clarifying instructions on survey expectations to lessen the burden of comprehension among participants. The findings showed that online research participants satisfice irrespective of age, gender, major, or year of study. Most respondents who failed to consult hyperlinks where they were provided were found to have satisficed their responses to the remaining questions as well. After respondents were given opportunities to self-express their motivation and efforts coming into the survey, response patterns for those who graded themselves higher or lower respectively on those variables were not significantly different.
Committee
Moore David, PhD (Advisor)
Teresa Franklin, PhD (Committee Member)
George Johanson, PhD (Committee Member)
Gregory Kessler, PhD (Committee Member)
Pages
192 p.
Subject Headings
Behavioral Psychology
;
Behavioral Sciences
;
Educational Technology
Keywords
online surveys
;
satisficing
;
optimizing
;
hyperlinked questions
;
repeated questions
;
data quality
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Refworks
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Citations
Salifu, S. (2012).
Detecting Satisficing in Online Surveys
[Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1326834864
APA Style (7th edition)
Salifu, Shani.
Detecting Satisficing in Online Surveys.
2012. Ohio University, Doctoral dissertation.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1326834864.
MLA Style (8th edition)
Salifu, Shani. "Detecting Satisficing in Online Surveys." Doctoral dissertation, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1326834864
Chicago Manual of Style (17th edition)
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Document number:
ohiou1326834864
Download Count:
658
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.