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Choice Tendency

Chimeli, Janna V.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1335289757

Abstract Details

2012, Master of Science (MS), Ohio University, Psychology (Arts and Sciences).
Choice tendencies have been measured through the Maximizing Scale (MS) proposed by Schwartz et al. (2002). Along these lines, I focused on the decision maker's goal as opposed to his/her choice strategy as a guiding principle for this study. In the current work, however, I implemented modifications to MS to create a new Choice Tendency Scale (CTS) motivated by some psychometric problems present in the original scale. Measurement models have been developed to represent previously proposed maximizing scales, and goodness of fit results showed that CTS best performed in explaining the variability pattern of the data, followed by SMS. Additionally, predictive validity analysis showed that neither CTS nor SMS accounted for variability in choice behavior, as measured by both proportion and direction of information searched. As for other variables included in the model, expensive products led to both an increase in the proportion of information searched and a tendency to conduct an alternative wise information search. Furthermore, adding information to the choice scenario led to a decrease in the proportion of information searched. In spite of interesting results regarding the decision makers' information search process, continued attention needs to be devoted to the better understanding of the maximizing/satisficing construct.
Claudia Gonzalez-Vallejo (Advisor)
Bruce Carlson (Committee Member)
Frank Bellezza (Committee Member)
126 p.
Psychology
Maxmizing; Satisficing

Recommended Citations

Citations

  • Chimeli, J. V. (2012). Choice Tendency [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1335289757

    APA Style (7th edition)

  • Chimeli, Janna. Choice Tendency. 2012. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1335289757.

    MLA Style (8th edition)

  • Chimeli, Janna. "Choice Tendency." Master's thesis, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1335289757

    Chicago Manual of Style (17th edition)

ohiou1335289757
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© 2012, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.