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Chinese Government, Weibo, Crisis Management

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2013, Master of Science (MS), Ohio University, Journalism (Communication).
The thesis investigated how the Chinese government response to social crisis by participating in China's micro-blogging (Weibo in Chinese). Wenzhou high-speed train crash in 2011 was proved to be one of the most influential social emergencies in China, and a total of 582 posts posted by government in two weeks after the crash were coded. The results of the content analysis showed that a variety of frames were used by government. A higher frequency of reposts or comments was found by posts with photos or delivered in formal tone. Meanwhile, followers were more interested in messages posted by Wenzhou city government, of which were more familiar with the case. On the other hand however, post contents did not significantly affect follower's tendency of reposting or comment. The research helped to understand and clarify effective ways to handle crisis management and provided directions for future study.
Hans Meyer, Dr. (Committee Chair)
Hong Cheng, Dr. (Committee Member)
Parul Jain, Dr. (Committee Member)
57 p.

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Citations

  • Zhao, J. (2013). Chinese Government, Weibo, Crisis Management [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1368019728

    APA Style (7th edition)

  • Zhao, Jingyang. Chinese Government, Weibo, Crisis Management. 2013. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1368019728.

    MLA Style (8th edition)

  • Zhao, Jingyang. "Chinese Government, Weibo, Crisis Management." Master's thesis, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1368019728

    Chicago Manual of Style (17th edition)