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Strategic Communications of the United Nations: Case Studies of the Department of Public Information under Secretary-General Kofi Annan, 1997-2006

Lim, Young Joon
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1369839088

Abstract Details

2013, Doctor of Philosophy (PhD), Ohio University, Journalism (Communication).
This study examines strategic communication practices of the United Nations (UN) under the seventh Secretary-General Kofi Annan, including the successes and failures of Annan's revolutionary plan, through the lenses of strategic communication theories and the construction of a historical narrative. By focusing on the reorientation of the Department of Public Information and Annan's ambitious goals in terms of improving the UN image and leadership, this study attempts to show how Annan and the department implemented their plans and strategies to achieve a better UN image that was aimed at strengthening the UN's global leadership. This study not only broadens the perspective on the communication strategy of the UN under Annan's leadership, but the study also revises several commonly held public images of the UN: ineffective and inactive from a view of organizational performance; corrupt from a view of administrative bureaucracy; submissive from a view of international relations; and non-newsworthy from a view of the media. It explores the maneuvers Annan and the department performed to address such images, and further reinforces the importance of the UN as an indispensable and irreplaceable organization at the international level. In doing so, this study attempts to show that the UN - as one of the most representative international organizations in terms of pioneering use of strategic communication - would give an exemplary demonstration of how to utilize every means of communication strategies in order to achieve goals of international and non-profit organizations. Thus, this study uses a strategic communication perspective to evaluate the processes and outcomes of the UN's strategic communication.
Mike Sweeney (Committee Chair)
188 p.
Communication
UN; Kofi Annan

Recommended Citations

Citations

  • Lim, Y. J. (2013). Strategic Communications of the United Nations: Case Studies of the Department of Public Information under Secretary-General Kofi Annan, 1997-2006 [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1369839088

    APA Style (7th edition)

  • Lim, Young Joon . Strategic Communications of the United Nations: Case Studies of the Department of Public Information under Secretary-General Kofi Annan, 1997-2006. 2013. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1369839088.

    MLA Style (8th edition)

  • Lim, Young Joon . "Strategic Communications of the United Nations: Case Studies of the Department of Public Information under Secretary-General Kofi Annan, 1997-2006." Doctoral dissertation, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1369839088

    Chicago Manual of Style (17th edition)

ohiou1369839088
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© 2013, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.