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An Examination of the Use of Implicit Blood Donation Attitude and Social Identity Measures Among Current Nondonors

Warfel, Regina M.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1383084032

Abstract Details

2013, Doctor of Philosophy (PhD), Ohio University, Experimental Psychology (Arts and Sciences).
To expand our prior research and address the limitation of full reliance on self-report measures within the blood donation literature, the present study examined the ability of three novel blood donation implicit measures to predict reported intention to donate blood, immediate decision to sign-up to donate blood, and confirmation of actual behavior among a sample of nondonors. A total of 225 undergraduate Psychology students with no history of blood donation agreed to participate in a 60-minute testing session, in which they sat at a computer to complete three implicit measures (image and word versions of implicit attitudes and implicit social-identity) followed by a series of explicit measures (donation attitudes, donation anxiety, self-efficacy, anticipated regret, subjective norm, descriptive norm, personal moral norm, and donation intention). After completing the computerized portion of the experiment, participants were given an opportunity to sign-up for a local blood drive that took place one to three weeks after the testing session. Finally, participants were contacted 30 days post session to confirm whether or not they donated blood. Results revealed that the image and word implicit measures demonstrated stronger internal consistency and construct validity than the social-identity implicit measure. Further, only the image implicit measure significantly predicted donation intention, explaining 1.7% of the variability. None of the implicit measures was shown to contribute variance over and above their explicit counterparts. Likewise, level of decisiveness and consideration did not moderate the relationship between implicit measures and donation intention, sign-up behavior, or 30-day behavior. These findings suggest that, while the implicit attitude measures may be valid in this context, they appear to be weak predictors of nondonor intentions and behavior, especially when tested alongside their explicit counterparts.
Christopher France, Ph.D. (Advisor)
Peggy Zoccola, Ph.D. (Committee Member)
Weeks Justin, Ph.D. (Committee Chair)
Rodger Griffeth, Ph.D. (Committee Chair)
Douglas Mann, Ph.D. (Committee Chair)
160 p.
Behavioral Sciences; Psychology
implicit attitudes; implicit measures; automatic attitudes; blood donation; blood donation behavior; predicting behavior; blood donation attitudes

Recommended Citations

Citations

  • Warfel, R. M. (2013). An Examination of the Use of Implicit Blood Donation Attitude and Social Identity Measures Among Current Nondonors [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1383084032

    APA Style (7th edition)

  • Warfel, Regina. An Examination of the Use of Implicit Blood Donation Attitude and Social Identity Measures Among Current Nondonors. 2013. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1383084032.

    MLA Style (8th edition)

  • Warfel, Regina. "An Examination of the Use of Implicit Blood Donation Attitude and Social Identity Measures Among Current Nondonors." Doctoral dissertation, Ohio University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1383084032

    Chicago Manual of Style (17th edition)

ohiou1383084032
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© 2013, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.