Skip to Main Content
 

Global Search Box

 
 
 

ETD Abstract Container

Abstract Header

A Comparative Study of Uses and Gratifications Between Weibo and News Websites in China

Abstract Details

2014, Master of Science (MS), Ohio University, Journalism (Communication).
The thesis is based on uses and gratifications theory to compare users' behavior and gratifications gained on Weibo and Chinese news websites. The researcher conducted an online survey with snowball sampling. The participants were recruited online. The study finds more respondents use Weibo each day than use news websites each day. They spent significantly more time on Weibo than on news websites. Respondents considered Weibo to be significantly more helpful than news websites for obtaining news gratifications. The study also find there is no correlation between time spent on Weibo and personal gratifications gained on Weibo. The numbers of accounts followed on Weibo has no correlation with personal gratifications gained. The researcher found males considered Weibo less helpful than females for both news and personal gratifications. Respondents considered Weibo and news websites more helpful for news gratifications if they are required to follow news by their occupations.
Hugh Martin (Committee Chair)
Hong Cheng (Committee Member)
Hans Meyer (Committee Member)
75 p.

Recommended Citations

Citations

  • Xiong, S. (2014). A Comparative Study of Uses and Gratifications Between Weibo and News Websites in China [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1399379495

    APA Style (7th edition)

  • Xiong, Si. A Comparative Study of Uses and Gratifications Between Weibo and News Websites in China. 2014. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1399379495.

    MLA Style (8th edition)

  • Xiong, Si. "A Comparative Study of Uses and Gratifications Between Weibo and News Websites in China." Master's thesis, Ohio University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1399379495

    Chicago Manual of Style (17th edition)