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Differences in Perceptions of News and Source Credibility Based on Reporter Accent: An Elaboration Likelihood Model Perspective

Abstract Details

2015, Master of Science (MS), Ohio University, Journalism (Communication).
This thesis examines the news credibility and source credibility based on reporter’s accent from an ELM perspective. The hypotheses proposed that the perceived source and story credibility for stories presented in U.S. accent will be higher than that of stories presented in Chinese accent. Also, perceived source and story credibility of Chinese accented reporter presenting a story about China will be higher than the perceived source and story of the same reporter presenting as story about U.S. events. To test the assumption, 109 undergraduate students from Journalism Program in Ohio University were recruited to participate in the 2X2 matched-guise experiment. The results suggested that there were no significant differences in story and source credibility based on reporter accent and the location of the story.
Jatin Srivastava (Committee Chair)
73 p.

Recommended Citations

Citations

  • Lu, S. (2015). Differences in Perceptions of News and Source Credibility Based on Reporter Accent: An Elaboration Likelihood Model Perspective [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1430989460

    APA Style (7th edition)

  • Lu, Sirui. Differences in Perceptions of News and Source Credibility Based on Reporter Accent: An Elaboration Likelihood Model Perspective. 2015. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1430989460.

    MLA Style (8th edition)

  • Lu, Sirui. "Differences in Perceptions of News and Source Credibility Based on Reporter Accent: An Elaboration Likelihood Model Perspective." Master's thesis, Ohio University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1430989460

    Chicago Manual of Style (17th edition)