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The Impact of Global and Local Processing on Creative Performance: (Failing to) Improve Idea Selection in Brainstorming

Fillion, Elizabeth A.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438354620

Abstract Details

2015, Doctor of Philosophy (PhD), Ohio University, Clinical Psychology (Arts and Sciences).
A large body of research has been directed toward enhancing the creative output of the brainstorming process. This research has specifically focused on the factors that facilitate the generation of creative ideas. However, although a variety of factors in the creativity literature have been identified that can enhance the quality of the ideas that are generated, more recent work has focused on how difficult it is for people to actually select the best of the ideas that they have generated (Faure, 2004; Rietzschel, Nijstad & Stroebe, 2006; 2010). Several unsuccessful attempts to improve the selection phase of brainstorming have been documented, and to date the only manipulation that has been shown to improve idea selection in the slightest is an instruction to select the most “creative” idea they have generated (i.e., in comparison to an instruction to select their “best” idea; Rietzschel et al., 2010). The purpose of the current research is to investigate the possibility that the generation and selection phases of brainstorming will benefit from the application of different modes of processing style (Forster & Dannenberg, 2010). An initial set of studies demonstrated the benefits of both global and local processing modes on creative performance. A second study tested the hypothesis that global, holistic processing would facilitate the generation phase of brainstorming whereas local, detail oriented processing will facilitate the selection phase of brainstorming. However, the manipulations in this study failed to improve the generation or selection phases of the brainstorming process. In line with previous research, individuals failed to select ideas that were better than the average of their idea set. Moreover, individuals selected ideas that were significantly less creative and effective than those top rated by trained coders. Given the widespread use of brainstorming in a variety of domains, future research is necessary to learn how to improve the selection of brainstormed ideas.
Keith Markman, Dr. (Advisor)
60 p.
Psychology
Brainstorming; Creativity; Global Processing; Local Processing

Recommended Citations

Citations

  • Fillion, E. A. (2015). The Impact of Global and Local Processing on Creative Performance: (Failing to) Improve Idea Selection in Brainstorming [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438354620

    APA Style (7th edition)

  • Fillion, Elizabeth. The Impact of Global and Local Processing on Creative Performance: (Failing to) Improve Idea Selection in Brainstorming. 2015. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438354620.

    MLA Style (8th edition)

  • Fillion, Elizabeth. "The Impact of Global and Local Processing on Creative Performance: (Failing to) Improve Idea Selection in Brainstorming." Doctoral dissertation, Ohio University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438354620

    Chicago Manual of Style (17th edition)

ohiou1438354620
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© 2015, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.