Skip to Main Content
 

Global Search Box

 
 
 

ETD Abstract Container

Abstract Header

Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience

Hoffman, Sarah G.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322

Abstract Details

2017, Master of Arts (MA), Ohio University, Film Studies (Fine Arts).
This thesis explores different techniques in aesthetics and narrative the Walt Disney Company, Pixar, and DreamWorks use to sell corporate ideologies to child consumers and family audiences in the 1980’s and early 2000’s. Disney scholars recognize Disney Princess Movies as large merchandising agents for moral pedagogy for children. Film theory on aestheticism demonstrate how Disney’s social representations reside in a spectacle rather than an actual moral educators for children. Disney’s affiliate, Pixar Inc., designs their characters for the Disney market, but Pixar promotes itself as a more socially conscience company. DreamWorks’s early films propose alternative methods for making children’s films by eliminating formulaic narratives and incorporating non-merchandisable comedy. These animation production studios provide children and families with antidotes for reality’s drudgery through images ranging from idyllic fairy tale narratives to their parodies.
Ofer Eliaz (Advisor)
99 p.
Aesthetics; Film Studies; Marketing
Animated Films; Aesthetic; Narrative; Children

Recommended Citations

Citations

  • Hoffman, S. G. (2017). Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322

    APA Style (7th edition)

  • Hoffman, Sarah. Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience. 2017. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322.

    MLA Style (8th edition)

  • Hoffman, Sarah. "Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience." Master's thesis, Ohio University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322

    Chicago Manual of Style (17th edition)

ohiou1490966620486322
2,785
© 2017, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.