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A Study of Enrollment Management Structures and Activities at Community Colleges in Ohio

Doty, Laura S.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1509975658077043

Abstract Details

2017, Doctor of Philosophy (PhD), Ohio University, Higher Education (Education).
During the 1960s, a community college movement spread across the United States providing for the expansion of education beyond high school to local communities. Ohio took part in this movement under the vision of Governor James A. Rhodes who wanted community colleges established to provide technical training and retraining to meet the needs of the changing workforce. The two-year college expansion and enrollment boom would not last forever. Consequently, community colleges must learn to manage enrollments with declining resources but increasing pressures and goals both internally and externally. Effectively recruiting, admitting, retaining, and graduating students are challenges for these typically low-cost, open access alternatives to four-year institutions. The purpose of this study is to assess how community colleges in Ohio are practicing enrollment management by obtaining academic and non-academic perceptions of the existence and effectiveness of the enrollment management function and related activities. An electronic survey was used to collect data for this quantitative study. The bulk of the survey was made up of 63 Likert-type questions that collected perceived existence and effectiveness data. There were 673 respondents in the final data set with 83 percent having an academic role and 17 percent having a non-academic role. Community colleges in Ohio are practicing enrollment management by having enrollment management plans in place and most often use an enrollment management division as an enrollment model. In addition, academics believe that they are not as knowledgeable, not as active, and should not have a more active role in enrollment management compared to non-academics. Most of the activities evaluated are perceived to exist and be at least moderately effective to neutral at the respondents’ community colleges. Five new constructs were developed from principal components analysis of the activities evaluated and then used for multivariate analysis of variance. It was determined that there are relationships between the enrollment management organizational model utilized and how enrollment management is practiced. There was a significant effect on respondents’ perceptions of the new construct activities at community colleges in Ohio from the interaction between the enrollment model used and the institutions’ location.
A. Michael Williford, Ph.D. (Committee Chair)
Gordon Brooks, Ph.D. (Committee Member)
Laura Harrison, Ph.D. (Committee Member)
David Horton, Ph.D. (Committee Member)
297 p.
Higher Education
community college; higher education; enrollment management; enrollment management models; Ohio; two-year college

Recommended Citations

Citations

  • Doty, L. S. (2017). A Study of Enrollment Management Structures and Activities at Community Colleges in Ohio [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1509975658077043

    APA Style (7th edition)

  • Doty, Laura. A Study of Enrollment Management Structures and Activities at Community Colleges in Ohio. 2017. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1509975658077043.

    MLA Style (8th edition)

  • Doty, Laura. "A Study of Enrollment Management Structures and Activities at Community Colleges in Ohio." Doctoral dissertation, Ohio University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1509975658077043

    Chicago Manual of Style (17th edition)

ohiou1509975658077043
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© 2017, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.